Our Standards

Science You Can See. Safety You Can Trust.

The Science Behind PrettyLitter

Urinary pH is one of the most well-known ways to check in on a cat’s urinary health. On its own, it can’t diagnose a problem. But when something looks off it can be a helpful clue, especially alongside other behaviors your cat may be exhibiting like appetite fluctuations, stress or anxiety, vocalizing in the litter box, and urinating outside of the litter box.

PrettyLitter helps cat owners keep an eye on pH changes at home, so they know when it’s time to call the vet. It’s not a substitute for full urinalysis, lab testing, or a vet’s expert judgement, but it can prompt you to schedule a vet visit before problems escalate into more serious issues.

The resources here dig into why urinary pH matters for cat health, and why this one simple number still holds real clinical value when it’s looked at in the context of urinary tract clinical symptoms.

What's It Made Of?

Made with amorphous silica gel - a non-toxic, pet-safe material. A few important distinctions:

• Those “Do not eat” labels you see on silica packets? Those signal a choking hazard, not toxicity.
• Not all silica is the same: amorphous silica (used in PrettyLitter) is safe, while crystalline silica (found in some clay litters) can be harmful when inhaled over time.

Keep Home Smelling Like... Home

Say Goodbye to Odors

• In an independent study, PrettyLitter reduced litter box odor by up to 82% - more than any other litter tested.
• They measured it two ways: sensory panel testing and molecular analysis. Real people noticed the difference. Lab equipment confirmed why.

Our Superpower? Absorbency

One of many, but we'll start here. PrettyLitter crystals absorb more than 1.5x their weight in liquid. You get lighter litter, less odor, and less mess.

Engineered for superior absorbency, silica gel rapidly locks in moisture and odor. This keeps litter drier, lighter, and longer-lasting than traditional clay options.

Here’s What People Had To Say

• Engineered for superior absorbency, silica gel rapidly locks in moisture and odor. This keeps litter drier, lighter, and longer-lasting than traditional clay options.
• Testers rated PrettyLitter’s smell as slightly pleasant, compared to strongly unpleasant for untreated litter.
• A 124% improvement in odors was reported - not bad for a litter box!

“As cat parents ourselves, we create products we trust in our own homes.”

—Jennifer Cookson
Director, R&D Innovation
Mom to “Popcorn”

We Test For Safety

This starts with minimizing dust. Dust control is a priority because it impacts respiratory health for both cats and humans, supports allergy management, and helps keep homes cleaner with less tracking. Independent testing that simulates real, everyday use found that PrettyLitter produces extremely low airborne dust. Better for cats, better for you.

Why does low dust matter?

Lower dust helps reduce inhalation exposure for both cats and pet parents, especially during pouring or scratching.

Safe for cats, safe for humans

We partnered with an accredited third party testing facility to complete a rigorous safety assessment using one of the most advanced testing models available: human precision-cut lung slices (hPCLS), which preserve the actual cellular structure and biological function of human lungs.

Here's what the research found:

• Lung tissue stayed healthy, with no signs of cell damage.
• No meaningful inflammatory response was detected, even at concentrations that far exceed normal everyday use.
• Results held up across repeated exposures over 11 days, confirming safety.

These findings build on our existing dust and in-home exposure testing, and together they point to the same conclusion: PrettyLitter's amorphous silica is safe for lungs, even under conditions designed to be more extreme than anything your household would ever see.

What does this really mean?

It means less airborne dust and a cleaner, more comfortable space for both you and your cat.

We're mindful of curious cats

We know cats have a habit of getting into everything - including their litter. So, we put PrettyLitter through rigorous safety testing, because your cat's curiosity shouldn't cost your peace of mind.

Can My Cat Eat PrettyLitter?

We hoped you'd ask. We don't expect your cat to eat PrettyLitter, but we tested what would happen if they did.

What Our Testing Found

• Independent laboratory testing under simulated digestive conditions showed that PrettyLitter did not exhibit swelling, clumping, or breakdown into unexpected byproducts.
• In plain terms: if your cat gets curious and ingests a small amount, we expect it to pass through normally.

How We Test

• We evaluate material behavior under simulated digestive conditions as part of every product safety review.
• Raw materials and additives are assessed by professional toxicologists.
• We test not just for what our litter does, but what it doesn't do.

Our Guiding Principles

We're committed to ongoing product testing to ensure PrettyLitter continues to meet our highest standards.

Purposeful

Modern innovation, made meaningful.

Innovation that actually improves life with your cat. Smart, intentional, and never complicated.

Caring

Rooted in empathy and trust.

Every decision we make starts with the well-being of cats and their humans.

Effective

Performance you can see (and smell less of).

Results that speak for themselves. PrettyLitter exists to make everyday cat care easier, smarter, and more intuitive.

Veterinarian Recommended

We collaborate with a trusted network of veterinary experts to create premium products designed for your cat’s health, comfort, and happiness.

"Most owners don't realize their cats are coping with an illness until the disease has significantly progressed making treatment more difficult. That's why I'm so excited about PrettyLitter."
—Dr. DeWire, Veterinarian
Pfizer Clinical Achievement Award for Excellence in Veterinary Medicine

"Cats hide illness until it's too late – PrettyLitter helps catch it sooner."
—Dr. Randy Eisel, Veterinarian

"I love that it empowers families to stay informed and get care when it matters most. I use PrettyLitter for my own cats and genuinely enjoy recommending it to my clients."
—Dr. Alicia Cotsoradis, DVM

Trusted by Real Cat Parents

"The color-changing feature is invaluable - it gave me early warning for a potential health issue with my older cat, saving me an expensive emergency vet visit!"
—Kathy B.

"Mi reina, Cleo, has a crystal build up issue in her bladder and this helps me know when she needs her water to food ratio balanced. I had a beautiful boy, Oliver, who was euthanized due to the same issue. Thank you for creating something to help break that same traumatic cycle."
—Gabrielle E.

"Never thought I would LOVE litter!!! My air is so much more clear and Ziggy himself loves it. I highly recommend. I also love having it delivered right to my door. No more lugging bulky boxes down the city streets of Manhattan."
—Sharon

Our Story

I’ve loved pets my whole life. Growing up, my dad constantly brought animals home—birds, dogs, even a goat. The pet I was closest to was Gingi, an orange tabby my sister gave me for my 10th birthday. She was with me through middle school, high school, college, and my first apartment. We grew up together.

One day, Gingi suddenly became lethargic and stopped eating. At the vet, tests revealed she had been silently battling a terminal illness for months. Despite thousands of dollars and many procedures that extended her life by six months, the experience taught me a heartbreaking truth: cats often hide illness until they’re in too much pain to conceal it.

I sought to create something that helps cat owners be more proactive in their cat’s health. PrettyLitter was made to give cat parents a real way to monitor this, along with peace of mind through early detection of potential issues. Our goal is to get your cat care before urgent medical attention is needed, saving you money, stress, and potentially your fur baby’s life.

Daniel Rotman
Founder & CEO

Ready For a Cleaner, Fresher Litter Box?

• Health Monitoring
• Advanced Odor Control
• Hassle-Free Delivery

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