In The News

Check out PrettyLitter in these magazine and news articles.

PrettyLitter Named One of USA Today’s Most Trusted Brands 2026
Mar 12, 2026
Which brands do Americans trust most? USA TODAY’s Most Trusted Brands 2026 ranks top companies using consumer surveys, reviews and public data.

From cosmetics to cats: How GM Jessica Hauff plans to scale health-monitoring PrettyLitter
Mar 11, 2026
Cats are having a moment in the pet aisle, and Jessica Hauff is helping lead one of the brands riding that surge.

Cattitude National Cat Health Month: Monitoring Health from the Litter Box
Feb 16, 2026
On this special National Cat Health Month episode of Cattitude, host Michelle Fern does something she doesn’t usually do — talk about a product. But this one is worth it. Michelle welcomes Jennifer Cookson, Director of R&D Innovation at PrettyLitter, to discuss an innovative “smart” litter designed to help cat parents monitor their cat’s health at home.

Media Features

Nat Geo Wild

PrettyLitter on Nat Geo's Pet Talk!
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Entrepreneur

Daniel Rotman discusses PrettyLitter's success and how you can become a leader in your industry.
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Business Insider

PrettyLitter's Veterinarian in Chief reveals what veterinarians wish every pet owner knew.
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Today

Read Martha Stewart’s guide to becoming a fabulous cat owner, including her use of PrettyLitter.
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Rolling Stone

Returning to the office after the pandemic means less time with pets, but with PrettyLitter’s help, pet parents can continue to give their cats top-tier care with health‑monitoring litter.
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BuzzFeed

Read Kat's story of how PrettyLitter helped save her cat's life!
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New York Magazine

This (Actually) Odor‑Free Kitty Litter Is the Best Thing I Bought in 2018
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Cosmopolitan

See how PrettyLitter makes the only not‑fun part of being a pet owner So. Much. Easier.
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Best Products

See how PrettyLitter changes color to tell you what's going on with your cat's health.
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Oprah Magazine

Lightweight, anti‑clump and odorless! PrettyLitter is a feline lifeline.
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U.S. Chamber of Commerce

PrettyLitter is part of a booming pet‑care industry that is projected to see ongoing growth in the wake of pandemic‑inspired pet adoptions.
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CNN Underscored

CNN Underscored talks pet food delivery services, including PrettyPlease.
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Humane Society

PrettyLitter teams up with the Humane Society of the United States' Pets for Life program to donate $100,000 worth of product to families in need.
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Reader's Digest

Authorities in the Field, PrettyLitter CEO Daniel Rotman and Vet in Chief Dr. Geoff DeWire, discuss indications it's time to take your cat to the vet.
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Reviewed

PrettyLitter claims to monitor your cat’s health — but is it worth the price? The product experts at Reviewed did a science experiment to find out.
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Better Homes & Gardens

BHG Editors name PrettyLitter as one of their Favorite Finds in Best Pet Products.
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PureWow

PureWow gives PrettyLitter 95/100. Read 4 reasons why this color‑changing litter is worth all the hype.
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KTLA

KTLA segment exploring the colorful product for cats that detects and monitors diseases.
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USA Today Tech

USA Today's Talking Tech podcast interviews Daniel Rotman about the world's smartest cat litter.
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OK! Magazine

PrettyLitter is the cat's meow and OK! is obsessed with it.
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AskMen

Not only is PrettyLitter known for excellent odor control, this kitty litter changes color after use helping cat owners to detect possible feline issues.
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Bustle

What To Know Before Taking In A Stray Cat
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Pet Keen

PrettyLitter is a necessary product but with an interesting twist. You don’t have to be a cat owner for long before you realize one thing: cats try to keep hidden the fact that they’re sick.
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KNX 1070 Newsradio

Frank Mottek discusses the thriving LA startup community with featured guest, PrettyLitter Founder & CEO, Daniel Rotman.
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The Spruce Pets

Check out The Spruce Pets in‑depth review of PrettyLitter!
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Real Simple

PrettyLitter is featured as one of Real Simple Magazine's 'Little Helpers'.
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Reader's Digest

PrettyLitter CEO, Daniel Rotman, weighs in on reasons your cat isn't eating and what you can do to stay on top of it.
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Pet Age

PrettyLitter is an innovative cat litter that combines health‑monitoring technology with eco‑friendly low‑dust crystal litter.
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PopSugar

PrettyLitter will make any cat owner's life so much easier.
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BuzzFeed

46 Things That'll Do Jobs You Didn't Know Needed To Be Done In 2019
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Tails & Toys

TAiLS & toys, Pet Age’s new consumer blog, included PrettyLitter as a “Hot Product”
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I Hate It But I Love It

In the podcast 'I Hate It But I Love It', PrettyLitter received a great testimonial from the host!
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Cattitude Podcast

Michelle Fern welcomes Daniel Rotman, founder and CEO of PrettyLitter.
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Highya

How to Choose the Best Subscription Box Services: Your Ultimate Guide to the World of Discovery Commerce
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Reader's Digest

PrettyLitter CEO & Founder, Daniel Rotman, is quoted as an authority in the field for the article '8 Sure Signs Your Cat Trusts You'
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BuzzFeed

Featured in '25 Problem‑Solving Things That'll Make You Say “Wait, How Does That Work?”'
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Palm Beach Daily News

Finding pet‑perfect presents for Valentine’s Day
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CreditDonkey

Best Subscription Box Deals You're Missing Out On
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CB Insights

Unleashed: 70+ Companies Targeting The Pet Industry
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Medium

Startups That Save People Money
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Lucky Puppy

PrettyLitter Will Monitor Your Cat’s Health.
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I Heart Cats

Pretty Kitty Litter Lets You Monitor Your Cat’s Health In Between...
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ABC Family

See PrettyLitter on ABC Family's StartupU.
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Cattipper

Detecting Potential Health Problems with PrettyLitter
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The Oregonian

Health‑monitoring cat litter can help detect common feline illnesses
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Brit + Co

This Innovative Kitty Litter Could Literally Save Your Cat’s Life
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Pet Product News

PrettyLitter Startup Hires Veterinarian‑in‑Chief
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PopSugar

5 Must Haves to Keep Your Pet Warm and Entertained This Month
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Variety

ABC Family Sets Cast for Tech‑Themed Reality Series ‘Startup U’
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Pando

Why Tim Draper’s startup reality show is the first one I’ve actually liked
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The Catnip Times

Have you met PrettyLitter?
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Pet Life Today

Pet Life Today gives in‑depth review on PrettyLitter.
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Your Tango

Your Tango puts PrettyLitter in '20 Best Cat Gifts For The Cat Lover In Your Life'
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Reviewed

See what Reviewed.com thought of PrettyLitter.
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